When I first embraced healthier eating, I gave up chocolate because I was taught that it was harmful to the skin, nervous system, liver, and offered a host of other health challenges. However, in recent years, I started hearing that chocolate, particularly raw chocolate, is loaded with antioxidants, is nutritionally potent and is one of the best foods you can eat. I’ve also heard that chocolate and raw cacao are nutritional superfoods. After denying myself chocolate for so long because I believed it was unhealthy, I jumped on the bandwagon and dove right into chocolate decadence.
Years of experience later, I am writing this article to help those struggling with their relationship to chocolate. I have no vested interest in chocolate itself. Rather, my direct experience has shown there is another side to chocolate usage being ignored by the chocolate cheerleading in the health community.

Emotional & Chemical Alchemy of Chocolate
After many years of experience, research, and conversations with colleagues in the field of health and healing, I have come to the conclusion that chocolate is a medicinal herb. It is not a superfood or nutritional food.
A superfood is a deeply nourishing plant that contains high levels of essential minerals, vitamins and antioxidants. They do no harm and do not contain high levels of strong alkaloids.
Chocolate contains significant levels of theobromine, theophylline, caffeine and phenylethylamine. Any plants that contain alkaloids {chemicals ending with the suffix "ine"} in high amounts are harmful and hurt the body if used habitually.
With frequent usage, these chemicals will burn out the adrenal glands, dry up the fluids in the colon, leach calcium out of the bones, create headaches, irritability, moods swings, anger, anxiety, panic, and throw the body out of balance.
I’ve never met someone who was frenetically addicted to salads, blueberries, milk thistle or ginkgo, which are all high in antioxidants and do not contain high levels of strong alkaloids. When you use chocolate to get your antioxidants and magnesium you are playing the "trade off" game. When you use real foods such as goji berries, leafy greens and cruciferous vegetables for your antioxidants and magnesium, you are not playing a trade off with the systems of your body.
Plants containing high levels of strong alkaloids have traditionally been used as medicine when you need something that is going to move energy in the body NOW. For example... traditional medicine men and women have used chocolate to help dilate the bronchioles when someone was in the throes of an asthma attack, or had severe lung congestion, because caffeine, theophylline and theobromine are excellent bronchodilators that help the body to open up the lungs. Chocolate has also been used as an aphrodisiac and tool for sexual enhancement for both men and women. Like all strong, drug-like compounds, they are helpful for such extreme circumstances, but damaging to the body with habitual use.
Chocolate can lead to addiction because you get a rush from the stimulants {theobromine, theophylline and caffeine} and the antidepressant effects of the "feel good" chemical phenylethylamine, which mimics the chemistry of being in love. The chemistry of this herb goes hand-in-hand to plug holes in the emotional body that can only be nourished by feeling. These chemicals mimic what we experience when we feel energetic, mentally stimulated, passion, aliveness, and love. They induce feelings and states of being that we tend to look upon as higher, more positive and loving. We are usually in such a hurry to get to feeling good and happy while we may be angry and hurting inside. This leads me to ask you an important question:
Why would you be using chocolate every day in the first place?
I know from experience that it is possible to have these things in life for real by listening to your body and following your heart and passions. You can create balanced body chemistry through whole food nutrition, supplementation, and herbal medicine, without strong foods to numb down your pain and uncomfortable emotions. When you take care of yourself and find love inside, there is seldom a need for chocolate or other drugs. Sometimes we forget that what we are looking for outside ourselves is within us.
Fresh chocolate pod containing the raw cacao beans.
Is Raw Chocolate Better Than Processed Chocolate?
I personally have gotten addicted to chocolate, both raw and cooked. It did not make a difference for me whether it was raw or not. Although most people know that conventional chocolate is filled with harmful fillers such as milk and sugar, they don’t realize that raw chocolate poses its own unique risk.
While working at a raw food warehouse in California, I stocked raw cacao beans and raw cacao butter. I saw entire shipments contaminated with fungus and parasites in the blocks of cacao butter. The management even had the audacity to try to find ways to sell this contaminated butter to their clients.
When chocolate is cooked in the conventional forms, it kills these pathogens, so they are not a big factor. It also reduces the potency of the medicinal alkaloids. Because they can handle it due to the decrease in potency, many people eat chocolate in the cooked forms more habitually. It makes it feel less like a drug.
Have you ever wondered why chocolate can cause death in dogs and also how it often makes small children sick? I can tell by the bitter taste of chocolate in its raw, unprocessed, and unsweetened form that it is not a nutritional food. Anything that is overtly bitter or very strong tasting is nature's way of telling us that this is a medicinal herb.
Unprocessed cacao beans from the chocolate pod.
Does chocolate have a place in a healthy diet?
Indigenous people know and continue to teach us that we need to respect these type of plants. It is called the "food of the gods" for a reason. A Native American man once told me that "raw cacao is a very powerful plant and has been honored traditionally and used with respect in ceremony. It’s no joke, and I am now seeing people all jacked up on and addicted to raw chocolate. When we eat chocolate, it is not the meal, it is always after the meal or ceremony and is used with great honor and respect."
I encourage you to look at the bigger picture and make your choices about chocolate from balanced education and how it affects your body. Be honest with yourself. If you dig past the hype on the surface being promoted by raw food gurus and chocolate manufacturers, you will find that only minimal, medicinal, or no use of chocolate in cultures that enjoy health and longevity. Modern nations are eating plenty of chocolate and degenerative disease is not decreasing. If you look into people like the Hunzas, Vilacabambas or Okinawans, you will find that chocolate is not part of their daily diet.
This article was updated February 29, 2012
Copyright Brian Self, CNH, MH, CCI
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